Capstone Partners Advised Orange Logic on a Strategic Growth Investment from Bregal Sagemount

Capstone Partners advised Orange Logic — a leading provider of digital asset management (“DAM”) and workflow automation software — on a strategic growth investment from Bregal Sagemount, a leading growth-focused private equity firm.

We have two international subsidiaries and a few other factors that made this more complicated than most SaaS deals. Capstone Partners brought clarity as to what needed to be done and was the partner that is always there for you. We thoroughly enjoyed working with the Capstone team. Choosing Capstone Partners as our investment banker was one of the best decisions we made.

Karl FacredynFounder and CEO, Orange Logic

Orange Logic’s CortexTM platform is used by some of the world’s largest companies to streamline their DAM processes, improving marketing efficiency and unlocking growth opportunities. This partnership with Sagemount allows Orange Logic to continue evolving its DAM technology and better support marketing and media management teams worldwide. Learn more about Orange Logic here.

“This investment comes on the heels of Orange Logic’s remarkable growth over the past few years — which would not have been possible without the incredible work of our talented team and passionate customers. Their focus on solving important problems that affect nearly every digital-first organization is what has made us a leader in DAM software. We’re excited to partner with Sagemount to continue empowering our employees to serve our customers and grow our market presence,” said Karl Facredyn, Founder and CEO of Orange Logic.

David Michaels, Head of Capstone’s Technology, Media & Telecom Group, added, “It was a pleasure working with Karl and the Orange Logic team to help drive a great outcome. The company’s product leadership in the DAM market was a clear differentiator and helped generate significant investor interest in the business. The fact that Karl was able to bootstrap the business to this point is impressive and we expect that Sagemount will be a great partner in the company’s next phase of growth.”

Bregal Sagemount is a leading growth-focused private capital firm with more than $6.5 billion of capital raised. The firm provides flexible capital and strategic assistance to market-leading companies in high-growth sectors across a wide variety of transaction situations. Bregal Sagemount has invested in over 70 companies in a variety of sectors, including software, information/data services, financial services, digital infrastructure, healthcare IT, and business & consumer services.

The expert investment banking professionals on Capstone Partners’ Technology, Media & Telecom (TMT) Team work with leading middle market companies operating in the enterprise software market to advise with their strategic decision-making in order to maximize financial outcomes at every stage of the business lifecycle. Our firm has developed a full suite of corporate finance solutions, including M&A advisory, debt advisory, financial advisory, and equity capital financing to help privately owned businesses and private equity firms address any need, ranging from growth and financial or operational advisement to an ultimate exit transaction. To learn more about this transaction, or about the benefits of starting a relationship with our Technology, Media & Telecom Banking Team, contact us here.