Capstone Partners served as exclusive financial advisor to DreamCloud Holdings, LLC (d/b/a Nectar Sleep) in completing a simultaneous growth equity and strategic partnership transaction.
Founded in 2016, Nectar Sleep is rapidly disrupting the traditional mattress industry – designing and marketing innovative “Bed-In-A-Box” mattresses under the Nectar and DreamCloud brands.
The Company markets its family of products direct-to-consumer via a highly sophisticated, purpose built e-commerce platform incorporating proprietary performance marketing and data science capabilities.
The equity financing was led by several well-known family office investors; concurrently, the Company entered into an innovative strategic partnership with one of North America’s largest mattress supply and distribution resources, providing Nectar with valuable sourcing and logistics support in addition to efficient inventory financing.
This set of transactions arms Nectar with the capital and capacity to continue its “hyper-growth” ascent; supporting accelerating investment in consumer marketing, product innovation and new channel development.
From our first meeting onward, we’ve been impressed with the [Capstone Partners] team’s nuanced appreciation for, and their ability to articulate, what we think are the uniquely disruptive opportunities (as well as the challenges) ahead for our “hyper-growth” e-commerce platform. The [Capstone Partners] team guided Nectar to an extraordinary outcome. [Capstone] helped craft a compelling thesis centered on our best-in-class performance marketing platform – and tapped their impressive roster of “first-call” consumer/retail relationships on Nectar’s behalf. What began as a straight-forward process ultimately evolved into a hybrid strategic and institutional equity partnership. That combination is enabling us to continue our steep ascent, and [Capstone] continues to be a valuable and highly attentive partner to Nectar. We are already talking expansively with [Capstone] about what comes next.
