Capstone Advises Catalyst on-line on its Acquisition by Grey Healthcare Group

Capstone Partners, a leading national investment banking advisory firm, announced that it has advised Catalyst on-line, Inc. on its recent acquisition by Grey Healthcare Group (GHG). Catalyst on-line is a specialized advertising, marketing and consulting firm with targeted expertise in the fast growing internet search marketplace. It has eight years of experience in search-engine optimization, working primarily for companies in pharmaceutical and healthcare industries. It provides both natural- and paid-search services, in addition to Web site design, development and consulting. Grey Healthcare Group is a WPP company and one of the world’s largest healthcare communications companies. Capstone Partners LLC served as an advisor to the shareholders of Catalyst on-line during the transaction.

GHG has long been seen as an innovator in the digital space and understands the contribution we can make in helping expand their search capabilities.

Heather FrahmPartner, Catalyst on-line

Catalyst’s founders, Heather Frahm and Beth LeTendre, will continue to lead Catalyst from its Boston office, managing its expanding client base which includes Biogen Idec, Novartis and Pfizer. Ms. LeTendre added that “joining GHG is a great fit for our company and allows us an unprecedented opportunity to expand our offering to its growing client list.”

As the Internet continues to grow as a medium for communication and commerce, companies are placing increased importance on effective search-engine marketing (SEM) strategies in an effort to achieve top search engine rankings, grow customer mind share and gain competitive advantages. As a result, companies are increasingly turning to SEM solutions providers, such as Catalyst, to play a strategic role in maximizing both their Internet presence and their return on investment.

“Catalyst is a terrific complement to our growing capabilities, with its proven leadership team and track record of success”, says Sharon Callahan, President of Summit Grey, a GHG company specializing in utilizing unique e-technologies to efficiently and effectively extend the value of offline medical education programs online. “It has unrivaled SEM expertise in healthcare, and having them on the CHG team gives us and our clients a great competitive advantage.”

Headquartered in Boston, Catalyst on-line, Inc. is a leading provider of search engine marketing services. Search-engine marketing is the process of attaining top positions for a search-engine query via both sponsored (paid) and natural (organic) search listings.  Catalyst approaches the process as a unified campaign, optimizing its client’s search position and thereby cost-effectively promoting clients’ Web presence.

Headquartered in New York, GHG is a global communications network with 42 companies in 21 countries. GHG provides an extensive array of integrated services in support of brand acceleration and sales that include branding, CME, on- and off-line medical education, DTC/DTP communications, managed markets, e-marketing, medical illustration and contract sales.