Capstone Partners served as exclusive financial advisor to Centiv Services, LLC, a leading marketing automation solutions provider, in its sale to The Riverside Company.
Centiv’s solutions enable many of the largest global brands and distributed marketers to create highly customized and dynamic local advertising content via a SaaS platform.
Capstone Partners structured and negotiated Centiv’s sale to The Riverside Company, a premier private equity firm with a 23-year track record.
With over $3 billion in capital and over 75 portfolio companies, The Riverside Company is one of the largest and most respected private equity firms focused on the middle market.
[Capstone Partners] intimate understanding of the marketing automation sector combined with their deep relationships in the financial investor community led to an extraordinary transaction. Centiv is now able to embark on the next stage of growth in partnership with of one of the world’s preeminent private equity firms. [Capstone Partners’] dedication, attention to detail and tireless efforts were evident throughout this well orchestrated process.
