Capstone Partners, a leading investment banking firm, announced that it has successfully advised Halo Innovations, Inc. (HALO) on its acquisition by aden + anais, a portfolio company of private equity firm Swander Pace Capital.
HALO and aden + anais are tremendous brands in the industry and have the potential to dominate the swaddle and wearable blanket categories in the market.
Founded in 1994, Halo is a mission-driven, award-winning leader in the design, manufacturing and marketing of infant health and safety products in both the retail and hospital space. As the category creator for wearable blankets and swaddle products under its HALO® SleepSack® line, the Company has grown to be a world-class brand, becoming the number one most trusted brand for new parents, hospitals and childbirth educators.
Based in Brooklyn, NY, aden + anais provides a variety of muslin fabric products including swaddles, sleeping bags, security blankets, and bib and burp cloths. The Company was founded in 2006 by Raegan Moyan-Jones, who aimed to bring the muslin swaddle wraps popular in her native country, Australia, to the US. In 2014, aden + anais was recapitalized by Swander Pace Capital, a private equity firm focused on consumer products investments.
The combined company will continue to market its products under the aden + anais and HALO brands. Together, the brands are available in over 15,000 retail stores in the US and internationally.