Jul 21, 2023

Capstone Partners Advised Mama Rosie’s on its Sale to Seviroli Foods, a Portfolio Company of Mill Point Capital

Capstone Partners advised Mama Rosie’s — a second-generation family-owned frozen pasta manufacturer — on its acquisition by Seviroli Foods LLC. Seviroli Foods is a leading manufacturer of frozen foods and a portfolio company of Mill Point Capital. Terms of the deal were not disclosed.

Mama Rosie’s is a family-owned manufacturer of frozen pasta products based in the Northeastern U.S., supplying a wide range of specialty frozen pastas to a diverse customer base. Since its founding in 1976, Mama Rosie’s has used high quality, all-natural ingredients as the foundation of its Italian-focused product portfolio and maintains long-standing customer relationships in the grocery/retail channel. Mama Rosie’s is headquartered in the Greater Boston area with facilities in Charlestown, MA and Woburn, MA. For more information, visit www.mamarosies.com.

The partnership with Seviroli creates a stronger enterprise with enhanced scale, a robust product portfolio, and a diversified customer base. The companies’ combined resources and capabilities provide a significant opportunity for the platform to scale organically and accelerate growth while ensuring the highest levels of product quality, safety, and innovation. Nick Sardo, CEO and owner of Mama Rosie’s, will continue with the go-forward company in a senior advisor capacity.

Capstone was the perfect choice as I pursued the sale of my family business. The team spent significant time upfront to understand my business and transaction objectives. They ran a targeted and highly professional sale process and were committed to achieving the best outcome for my business. The Capstone team provided consistent guidance and were tirelessly focused on driving a successful transaction.

Nick SardoOwner of Mama Rosie's

“We are proud to have advised a nearly 50-year-old family business legacy on this major milestone. Mama Rosie’s market-leading position in the northeast was a clear differentiator and drove strong strategic interest in the business. The combination with the Seviroli platform results in a compelling partnership, unlocking numerous immediate and future growth opportunities. We are excited for this next phase of growth for the Mama Rosie’s brand,” commented the Capstone Partners deal team.

Seviroli is a leading manufacturer of frozen pasta and other food products based in Garden City, NY. Seviroli manufactures products for the foodservice, club, and grocery/retail channels, and operates out of three manufacturing facilities in the New York Metro area with the capability to serve customers nationally. Seviroli also imports specialty food products under its Vertullo brand, importing over 150 items from 19 countries, including pasta, rice, sauces, oils, truffles, and other fresh and frozen goods. For more information, visit www.seviroli.com.

Paul Vertullo, President and Chief Executive Officer of Seviroli, commented, “Nick and his management team have achieved excellent growth at Mama Rosie’s while staying true to the company’s core focus of manufacturing high-quality pasta and maintaining outstanding customer service. Our combination with Mama Rosie’s is exciting and allows us to reinforce our commitment to delivering superior products and services to our customers and exciting ideas for this category.”

Mill Point Capital LLC is a private equity firm focused on control investments in lower-middle market companies in North America primarily across the Business Services, Industrials, and IT Services sectors. Mill Point’s team seeks portfolio company value enhancement through rigorous implementation of transformative strategic initiatives and operational improvements. Mill Point is based in New York, NY. For more information, visit www.millpoint.com.

The expert investment banking professionals on Capstone Partners’ Consumer Investment Banking Team work with leading middle market companies operating in the Consumer market to advise with their strategic decision-making in order to maximize financial outcomes at every stage of the business lifecycle. Our firm has developed a full suite of corporate finance solutions, including M&A advisory, debt advisory, financial advisory, and equity capital financing to help privately owned businesses and private equity firms address any need, ranging from growth and financial or operational advisement to an ultimate exit transaction. To learn more about this transaction, or about the benefits of starting a relationship with our Consumer Investment Banking Team, contact us here.