Capstone Partners Advised Gym Launch and Prestige Labs on its Recapitalization with American Pacific Group

Capstone Partners advised Gym Launch and Prestige Labs (together, the Company) on its investment by San Francisco Bay Area-based private equity firm American Pacific Group (APG).

Founded in 2016 by Alex and Leila Hormozi, Gym Launch provides coaching programs and business training materials to help gym owners increase revenue and improve profitability. Key services include strategic and tactical business training, community engagement, and access to proprietary resources to improve lead generation, lead nurture, sales, fulfillment, and retention. Gym Launch has helped over 4,500 gyms to date.

In 2018, the Company launched a proprietary line of premium fitness and health supplements and branded under Prestige Labs. Prestige’s product portfolio focuses on supporting high-performance sports nutrition and sells via Gym Launch clientele in addition to direct to consumer via its website:

Capstone was a persistent partner through the deal process. With the timing of our go to market, many buyers were hesitant given the industry, but Capstone forged forward with tenacity to find the right buyer for us. They brought a balanced insight to us as founders and helped educate us throughout the process, given this was the first transaction of such a size-able amount for us. We are pleased with the selection of Capstone and the outcome of this deal.

Leila HormoziThe Company's Co-Founder

Lisa Tolliver, Managing Director at Capstone, said, “It has been a privilege to represent the Hormozi’s at this inflection point in the Company’s growth trajectory. They are extremely entrepreneurial and have a tremendous passion for the business, which was evident in the Company’s growth and throughout the transaction process. With APG’s added partnership, sector expertise and track record, the Company is well positioned to continue on an impressive growth trajectory and benefit from the ongoing positive trends within the health and fitness sectors.”


American Pacific Group is a San Francisco Bay Area-based private equity firm with $450 million of capital under management that pursues control investment opportunities primarily in North America. APG drives sustainable growth in its portfolio companies through the “Q Process”—a proprietary and tested approach to value creation—and concentrates primarily in the Consumer, Healthcare, Software, Industrial, Business Services, and Technology industries. For more information, please visit