Capstone Partners served as the exclusive financial advisor to KCS International, Inc., the parent company of Cruisers Yachts, in its sale to MarineMax, Inc. (NYSE:HZO), the world’s largest recreational boat and yacht retailer.
Cruisers Yachts is a premier recreational boating platform and the #1 American-made brand in the mid-size cruising yacht category, leveraging a 100+ year boatbuilding heritage and world-class operations in northeast Wisconsin.
The Company’s model lineup includes luxury sport, flybridge and express yachts and outboard bow riders ranging from 34’-60’ and renowned for their distinctive styling, engineered versatility and luxurious handcrafted details.
The acquisition of Cruisers Yachts ensures that MarineMax, which operates over 100 locations worldwide, will always have a premium, American built yacht in its product portfolio.
Immediately prior to the acquisition, Cruisers Yachts purchased a purpose-built boat manufacturing plant in Pulaski, WI that formerly built Carver and Marquis brand yachts, enabling the Company to more than double manufacturing capacity to meet demand.
For over a century, Cruisers Yachts has built a world-renowned brand through the dedication of our skilled boatbuilders and a commitment to market-leading innovation in the ‘big boat’ category. Transitioning ownership to a new partner to support our continued growth was a pivotal step in our journey, and [Capstone Partners]’s industry knowledge and commitment secured their position as our trusted advisor. [Capstone Partners] was by our side every step of the way – from considering our alternatives to expertly articulating the Cruisers Yachts story and on through to assisting to complete our new partnership with MarineMax. We truly appreciate [Capstone Partners]’s guidance and “steady hand” in helping to achieve this extraordinary outcome for all stakeholders, and we’re excited for what the future holds for Cruisers Yachts.
