Jan 19, 2022

Capstone Partners Advised Morris 4×4 Center on its Sale to Ecommercebrands

Capstone Partners advised Morris 4×4 Center on its sale to Ecommercebrands.com, Inc.

Morris 4×4 is a leading online retailer of automotive aftermarket parts and accessories for Jeep and 4×4 off-road enthusiasts. The company offers products across all top categories including vehicle suspensions, soft and hard tops, bumpers, and recovery gear. Originating as a Jeep restoration and exporting company, Morris 4×4 has grown to become a global distributor of Jeep parts and accessories providing more than 50,000 products across top brands.

We needed an advisor that has deep sector expertise within the automotive aftermarket and also understands the value of an online retailer that serves a highly enthusiast customer set. The team at Capstone Partners fit that bill perfectly. They ran a very customized process that yielded a great result for Morris 4×4.

Drew SanockiDeparting CEO, Morris 4x4

Paul Louie, Managing Director at Capstone Partners and lead banker on the transaction, commented, “This transaction represents a very relevant and timely deal in the aftermarket today, as ecommerce continues to be the fastest growing channel for vehicle aftermarket products. This is especially the case for the highly attractive Jeep customer who is more passionate about their vehicles, has a higher lifetime value, and is more loyal compared to an average car or truck owner. Morris 4×4 is a great example of a truly Direct to Consumer online property that caters to this base of enthusiast Jeep customers.”


Ecommerce Brands is a recently incorporated e-commerce aggregator operating out of Houston, TX. Led by the co-Founder of Cart.com and several former Homedepot.com executives, the company aims to leverage cross-functional expertise, resources, and operational infrastructure to help brands thrive in both the marketplace and direct to consumer (DTC) channels. With close partnerships with end-to-end solution providers able to equip brands with enterprise-scale infrastructure and an in-house team of growth-focused ecommerce experts, Ecommerce Brands aims to help companies optimize and capitalize on the accelerating shift to online and DTC distribution.