Dec 2, 2021

Tactical Market Update: Growth Driven by Civilian Consumer Segment

Consumer, Law Enforcement, and Defense Demand Drives Tactical Market Growth 

Capstone Partners released its December 2021 Tactical Market Update, reporting that the Tactical industry experienced significant growth throughout the pandemic, primarily driven by the Civilian Consumer segment as government-imposed lockdowns and safety restrictions led to an increase in demand for hunting and shooting sports equipment. Pandemic tailwinds including the high demand backdrop in the Civilian segment and the shift in firearm ownership demographics translated to elevated merger and acquisition (M&A) volume as strategics and private equity (PE)-backed companies looked to enhance market share.

The report features an exclusive Q&A with James Sellers, Founder and CEO of Sellmark Corporation, discussing the growth of the Tactical industry, M&A trends, demand forecasts, and market positioning and strategy. Headquartered in Mansfield, Texas, Sellmark manufactures and develops products for the Civilian, Military, and Law Enforcement Tactical markets. The company leverages its “sellmarketing” strategy to build “Brands that Sell” by gauging shifts in consumer preferences to continually launch outdoor brands in categories with strong growth dynamics.

“In the M&A world, there’s a lot of people trying to take advantage of the current tax structure and we’ve seen this frenzy of activity. It’s rare that a day goes by that I don’t have a teaser come my way and people calling me to see if I’d be interested in looking at something,” said James Sellers, in the interview.

Also included in this report:

  • How defense spending is expected to impact industry revenue
  • A spotlight on the Less-Lethal and Tactical Equipment segments
  • The factors driving soaring ammunition prices
  • Why leading public companies are relocating their headquarters

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